Carmen Lee
Marketing Specialist
Results-driven marketing professional passionate about creating campaigns that connect with audiences and drive growth. I specialize in turning data into action to optimize content and boost engagement. With a background in PR and advertising, I develop strategies that align with business goals through social media content creation, digital marketing, and event planning.
Case Studies
Connecting Traffic Cabinets with 2-Wire Analog Cables using VDSL2
Panel Component Design for Multiple Application Solutions
Enhancing Efficiency in the Packaging Automation Industry with Antaira’s SFP Transceiver
social media
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social media *
Planned, created, and scheduled daily content for LinkedIn and Twitter using Hootsuite, tailored to the target audience. Focused on increasing engagement and follower growth through platform-specific messaging, timely scheduling, and performance tracking. This strategy led to an average increase of 300 new followers per month across both regions.
EMAIL MARKETING
Developed and executed targeted email campaigns using Mailchimp, including monthly newsletters, product launch announcements, event promotions, and pricing updates. Focused on optimizing open and click-through rates through strategic segmentation, engaging content, and A/B testing.
